Digital Services for the Extraordinary

Unless we live in hermitude (and perhaps even if we do) we are surrounded by culture. It permeates everything we do. Even as you read this, as you think about the words that are written, you are participating in cultural activity. This sentence is written in English. Each word has it's own history, the logic and underpinning ideas come from various cultures of thought.

But it is exactly because of this ubiquitous nature that we often do not reflect. For a great majority of us, culture seems as though it is a naturally occurring phenomenon. This could not be further from the truth.

Culture is constructed, whether intentionally or otherwise... there are leaders, and there are followers, there is a periphery and a mainstream. A massive network with a powerful zeitgeist in the centre and ever fracturing satellites splintering away from the center.

Unfortunately, there is often a misappropriated relation between the value of a particular aspect of culture, and it's position in this network, for example the cure to a particular disease could be common knowledge amongst a remote tribe - knowledge that could be lost forever as the mainstream continues on it's introspective march.

Herein lies the mission of enterculture - to find extraordinary value within the periphery and present it to the mainstream - for the better of the whole.